9/18/2015 Fall 2015 About the Author The Subaru Triple Play Legacy, Outback, and Forester By Neil M. Szigethy 9/18/2015 Fall 2015 The results are in, and once again, Subaru has hit a home run with three independent organizations recognizing the Subaru Legacy, Outback, and Forester for their long-term value. Here’s the story behind the ongoing efforts that help keep Subaru at the top. Some things you simply cannot put a price on, such as Safety, Versatility, and Longevity. What are these things worth? Numbers can’t express it. But some words can come close. Like the word “value.” Ask any owner and they’ll tell you that their beloved Subaru is a great value, and it’s true. That word – value – isn’t just a way of saying that something is relatively affordable, but that its inherent worth far transcends what was paid for it. It speaks to the intrinsic goodness of a product, and your long-term satisfaction with it. Living up to that definition of value always has been a vital part of who Subaru is. Over the past decade, many of the most prestigious third-party automotive rating organizations in the world have joined an ever-growing chorus of Subaru owners who enthusiastically agree: our products are the best in the industry when it comes to Safety, Versatility, and Longevity. Experts Agree Founded in 1918, Kelley Blue Book® (KBB) is one of the world’s most trusted sources for used vehicle valuations for consumers. Kelley Blue Book tracks new- and used-car values, which are available at KBB.com – the No. 1 automotive website in the nation. KBB.com named Legacy the 2015 Best Resale Value1 among midsize sedans, and recognized Subaru overall as having the Best Resale Value1 of all automotive brands. Subaru also was named the Most Trusted Brand for 2015 by Kelley Blue Book2 – quite some accomplishment. ALG is the leading forecaster of the future value of vehicles. These two different organizations have come to the same conclusion – Subaru vehicles have enduring value. ALG named the 2015 Legacy as having the Highest Residual Value3 among the midsize car segment, and the 2015 Outback as having the Highest Residual Value3 for the midsize utility vehicle segment. That’s two for two. IHS Automotive, driven by Polk, is one of the world's foremost automotive analysts, tracking owner loyalty through vehicle census registration data. They determined that the Subaru Forester is the Longest-Lasting Compact Crossover-Utility Vehicle in America4. Now that’s what we call a triple play. Since we’re dealing with threes – three automotive organization’s awards and three Subaru models – let’s look at how three core attributes contribute to Subaru value: Safety, Versatility, and Longevity. Engineered for Safety Subaru has built a strong reputation over the years by engineering vehicles designed to help avoid collisions when possible and to help mitigate intrusion into the passenger compartment when an impact is unavoidable. The Insurance Institute for Highway Safety (IIHS) regularly crash-tests cars at higher speeds than the government standards, and at different angles, which determines the crash worthiness of the vehicle. They also test collision-prevention systems. So how did Subaru vehicles do in these tests? Subaru is the only automaker with IIHS TOP SAFETY PICKs for all models for the last six years, 2010-2015. Even more impressive are the IIHS test results for Subaru vehicles equipped with EyeSight Driver Assist Technology. When equipped with Subaru EyeSight, the 2015 Forester, Impreza, Legacy, Outback, and XV Crosstrek models all received the highest possible IIHS score in front crash prevention – Superior. As impressive as all of these ratings are, there’s more to safety than crash avoidance. Many owners appreciate the day-to-day sense of security and control from the Subaru Symmetrical All-Wheel Drive system, and the exceptional balance and control that are the soul of Subaru vehicles. Strong, four-channel, anti-lock braking systems, Active Torque Vectoring technology, and advanced Vehicle Dynamics Control (VDC) systems also help drivers keep their Subaru safely on their intended paths. No matter how you define safety, Subaru shines, and that’s something that is truly invaluable. Famous Versatility Value comes standard, along with outstanding versatility. Long known as accommodating and practical vehicles, the latest Subaru models are also contemporary designs loaded with “smart” technology. The Outback and Forester, in particular, have cavernous cargo areas that can swallow up groceries, antiques, home-improvement projects, or the occasional move-in/move-out from a college dorm. With an available Heavy-Duty Cargo Basket and Genuine Subaru Accessories, these vehicles become true active-lifestyle workhorses. Take a trip to your local park, campground, or recreation area and you’ll likely spot an Outback or Forester loaded with kayaks, bikes, or luggage on top. Subaru and active lifestyles are a natural fit. The 2015 Legacy also offers a lot of elbow room, with the largest total passenger volume in its class according to the EPA.5 And then there’s SUBARU STARLINK.6 Standard on many Subaru models, STARLINK in-vehicle technology brings news, weather, music, and other multimedia content into your Subaru vehicle via an iOS or Android™ device. In addition, newly available on 2016 Forester, Outback, and Legacy models, STARLINK offers new safety and security features, including Automatic Collision Notification, Stolen Vehicle Locator, diagnostic alerts, and many other valuable services. Check subaru.com/starlink for the latest news on the exciting new SUBARU STARLINK connected service. Enduring Value You’ve heard the stories. As a Subaru owner, you’ve probably told some of them. Your “old” Subaru has well north of 100k on the odometer, so you decide it would make a great car for your newly licensed child, niece, or nephew. Subaru vehicles are often “handed down” to relatives rather than being sold or traded in, probably because they’re well loved and designed to last a long time. According to IHS/Polk Automotive, 95 percent of Subaru vehicles sold in the last 10 years are still on the road.7 To borrow an advertising line, they just keep going and going. The increasing efficiency of Subaru engines over the years also adds to our brand's enduring value, with virtually all new Subaru models earning outstanding EPA fuel economy estimates. The 2015 Outback is the most fuel-efficient midsize crossover (CUV) in America,8 according to IHS/Polk Automotive. At 36 mpg, the all-wheel drive Legacy delivers better fuel economy than even some two-wheel drive competitors.9 And the Subaru Forester, the most award-winning small SUV,10 has better fuel economy than the Ford Escape and Toyota RAV4.11 To sum up this tribute to Subaru value, here’s what Kelley Blue Book’s KBB.com had to say when issuing their brand awards to Subaru and we couldn’t have said it better ourselves: The Subaru appeal – smart ultrapracticality combined with one of the best low-traction all-wheel drive systems around – wins fandom with new-car buyers and when resale time comes. Discover the value for yourself at subaru.com 1 Vehicle’s projected resale value is specific to the 2015 model year. For more information, visit Kelley Blue Book’s KBB.com. 2 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit KBB.com. Kelley Blue Book and KBB.com are registered trademarks of Kelley Blue Book Co., Inc. 3 ALG is the industry benchmark for residual values and depreciation data, alg.com. 4 Based on IHS Automotive, Polk U.S. vehicles in operation vs. new vehicle registrations in the Non‐Luxury Compact CUV segment for MY2004–2014 as of 9/1/14.