Protecting National Treasures, Crash Testing Pet Crates, Insider Tips and lots more.
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Current news and hot topics for Subaru owners
In the August 2015 issue:
• Protecting National Treasures
• Three New Cool Clips
• Crash Testing Pet Crates
• Guaranteed Trade-In Program
 • Subaru Love Promise
• Your Love Story
• Accessories & Service
• School’s Open – Drive Carefully
  Like Us
Free Entrance Day!
To celebrate its 99th birthday, the National Park Service will offer a fee-free day on August 25, 2015. Mark your calendar and Find Your Park.
An inspiring view.
Protecting National Treasures
As we approach the 100-year anniversary of the National Park Service (NPS) in 2016, Subaru of America, Inc. is taking action to help keep these majestic places going strong for the next century and beyond.
Subaru will help reduce landfill waste from the parks by sharing its knowledge of zero-landfill practices with the NPS.
"We are delighted to be able to share Subaru’s expertise with our national parks. Subaru owners are passionate national park visitors and we are very pleased that we can make a positive contribution to a resource we all treasure," said Thomas J. Doll, president and COO of Subaru of America.
This sustainability initiative builds upon Subaru of America’s multi-year partnership with the National Parks Conservation Association. Read more in Drive.
Protecting National Treasures
Cool Clips
Play ►Who We Are is What We Leave Behind
Subaru, together with the National Park Service and the National Parks Conservation Association, is leveraging its environmental expertise to work toward the goal of making these invaluable places zero landfill.

Play ►Dream Weekend – Extended Version
How do you repay your dog for the lifetime of love and companionship he has given you? In this heartfelt new TV spot, a young man decides to reward his dog with the weekend trip of a lifetime in a Subaru Impreza.
Want more? See more Subaru commercials ►

Play ►Reaching Out
We’re proud to know we’ve helped Dr. Charles Moore embark on his mission to do good. His nonprofit organization, The HEALing Community Center, provides medical care and education to an impoverished Atlanta community. Read more in Drive.
Let the Fun Begin
2016 Forester Now Available
The 2016 Forester offers plenty of room for people and cargo, plus Symmetrical All-Wheel Drive and available EyeSight®1 driver assist technology to help you reach your wildest destinations. It’s durable and safe too, having been named the longest lasting compact crossover in America2 and an IIHS TOP SAFETY PICK for nine years running (2007-2015).3
What’s New
Enhancements to the 2016 Forester include new SUBARU STARLINK Safety and Security features,4 steering-responsive fog lights for models equipped with EyeSight and more!
Subaru Forester starting at $22,395 MSRP*
Subaru News
Crash Testing Pet CratesCrash Testing Pet Crates
In support of our love of dogs, Subaru has provided funding to the nonprofit Center for Pet Safety (CPS) to conduct crash testing of pet safety crates and carriers.
The top performers surpassed all competing products in the CPS-designed study, which included testing of crate connections and rigorous crash testing to examine crate and carrier structural integrity.
Read more about this first-of-its-kind crash testing, which included realistic canine crash test dummies, and find out which carriers came out on top.
VIDEO: Crash test footage ►
Traveling with your pet? Read this.
Did You Know?
More than half of Subaru drivers have pets, with over 69 percent owning at least one dog!

Rocky Mountain Subaru FestivalBoxer Rumble. Costume 5k. Doggie Fun.
Take a road trip to Denver for the Rocky Mountain Subaru Festival presented by Subaru! On September 13, 2015, thousands of runners, pet lovers and Subaru fans will get together for family-friendly events including:
 • All-Subaru autocross
 • All-Subaru car show
 • 5k costume run
 • Activities for happy dogs
 • Huge vendor section with epic deals
Hope to see you there! Learn more.

DriveSummer Drive
Get a taste of Urban Paddling, learn about SUBARU STARLINK, read about our National Parks Partnership and check out the 2016 Subaru WRX in Summer Drive.Urban paddling

Good to Know
According to Kelley Blue Book's, Subaru is the Most Trusted and Best Performance Brand,5 Lowest Cost to Own6 and Best Resale Value7 for 2015.
Learn more awards

Subaru Loves the Earth
On July 25, Subaru of America volunteers worked together with Philadelphia retailer United by Blue to clean 1,756 pounds of trash from the Patapsco River in central Maryland. Weird finds included a safe door, vintage laundry basket, VW fender and an old metal lock box. One week later, 40 volunteers descended upon the Jordan River in Salt Lake City, UT, earlier this month and removed 531 pounds of trash.
United by Blue branded SubaruUnited by Blue has traveled over 80,000 miles in their three branded Subaru vehicles and removed more than 246,804 pounds of trash from rivers, streams, creeks and beaches across 22 U.S. states.
Sign up for a clean up
Learn more about our green partnerships

Introducing Siri Eyes FreeIntroducing Siri Eyes Free
The 2016 Subaru Legacy and Outback offer Siri8 Eyes Free capability. iPhone®9 users can operate Siri with familiar voice commands by pressing and holding the talk button on the steering wheel when the iPhone is paired with the vehicle.
Make phone calls, hear incoming texts and emails, access your calendar, play songs in your iTunes library, get sports scores, make restaurant reservations and more – all while keeping your hands on the wheel and eyes on the road.

SiriusXM NewsSiriusXM®10 News
Planning a road trip in your Subaru? SiriusXM has you covered with a new limited-time channel, SiriusXM Road Trip Radio (Ch. 18). It features handpicked songs from SiriusXM hosts, celebrities and listeners that are perfect for a summertime drive!

i am. an eco-conscious camper. Denali is my park.
Celebrate the 99th anniversary of the National Parks, on August 25, with your free Badge of Ownership. Build yours now.

It's Great to be a Subaru Owner
Get membership discounts, special event perks, a free Badge of Ownership, our Guaranteed Trade-In Program and much more. Explore all benefits.
Subaru Owner Benefits
Make-A-Wish & Meals On WheelsAs part of the The Subaru Love Promise, our pledge to do right in our communities and to make a positive impact on the world, we teamed up with Make-A-Wish in June to help make 15 wishes come true for Make-A-Wish kids across the country. We also helped create the Meals On Wheels Online Volunteer Drive, an interactive tool that makes it easier to pledge volunteer support for Meals On Wheels programs. Learn more.
Buffalo Subaru ChaseCommunityBuffalo Subaru Chase
For 30 years, Northtown Subaru has supported the Buffalo Subaru Chase. This year’s race benefited a trauma center in western New York and a recreation league for inner city youth. Read more.

Making Miracles HappenCommunityMaking Miracles Happen
Friends at W&L Subaru met a child with a rare aging disease through the "Share the Love" event. After presenting a generous check to a community hospital and charity, they surprised the family with a Subaru. Read more.
Does your Subaru retailer go above and beyond, provide exceptional service or support causes that are important to you? We'd love to hear about it.
Share Your Story
Your Love Story
Your Love Story
Natural Habitat.
We had four Subarus at our campsite this year. It appears that our camping group's Subaru love became somewhat contagious. I felt obligated to capture the moment and share it with you and other Subaru faithful.
Walter A.
Gig Harbor, WA
Tell us Your Love Story
Subaru Accessories & Service
Whether you're looking to personalize your Subaru with Genuine Accessories, find factory replacement parts or stock up on maintenance items, your local Subaru retailer makes it easy.
☆ Featured Items for August
Fork-Mount Bike Carrier The versatile Fork-Mount Bike Carrier fits aero, round and square cross bar shapes without special clamps. It features easy tool-free installation and an adjustable sliding wheel tray. Cross bar set required. Refer to your Owner’s Manual for total roof load limit. Contact your Subaru retailer for details and pricing.  Wheel Arch Moldings Black textured Wheel Arch Moldings help protect the wheel arch areas, while adding a rugged and classy look. Crank up the style even more by adding accessory Splash Guards! Contact your Subaru retailer for details and pricing.
24/7 Subaru Resources
Check out the new Subaru Parts & Service site! Access tips, car care videos, Owner's Manuals, warranty information and more – even schedule your next service visit.
Parts & Service
Subaru Service
Insider Tips
School’s Open – Drive CarefullyBack to School: 6 Rules for the Road
AAA’s School’s Open – Drive Carefully awareness campaign offers these tips to help drivers keep kids safe:
 1. Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling at 25 mph is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 mph faster.
 2. Come to a complete stop. Research shows that more than one-third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.
 3. Eliminate distractions. Research shows taking your eyes off the road for just two seconds doubles your chances of crashing. Children can be quick, crossing the road unexpectedly or emerging suddenly between two parked cars. Reduce risk by not using your cell phone or eating while driving, for example.
 4. Reverse responsibly. Every vehicle has blind spots. Check for children on the sidewalk, in the driveway and around your vehicle before slowly backing up. Teach your children to never play in, under or around vehicles.
 5. Watch for bicycles. Children on bikes are often inexperienced, unsteady and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and a bicyclist. If your child rides a bicycle to school, require that he or she wear a properly fitted bicycle helmet on every ride.
 6. Talk to your teen. Car crashes are the leading cause of death for teens in the United States, and nearly one in four fatal crashes involving teen drivers occurs during the after-school hours of 3 p.m. to 7 p.m.
Exclusively for Subaru Owners
Guaranteed Trade-In ProgramGuaranteed Trade-In Program
The Guaranteed Trade-In Program (GTP) guarantees the trade-in amount you will receive for your qualified Subaru vehicle when a new, later model year Subaru vehicle is purchased.11 Subaru vehicles are eligible for the Guaranteed Trade-In Program beginning after the first 12 months of ownership for a total period of six years from the vehicle's original warranty start date. This is unmatched in the industry!
Get Trade-In Value
Subaru Guaranteed Trade-In Program
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 Wanted: Your Subaru love story. Joy rides. Adventures. Love notes.
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.

1 Eyesight® is a driver assist system which may not operate optimally under all driving conditions. The driver is always responsible for safe and attentive driving. System effectiveness depends on many factors such as vehicle maintenance, and weather and road conditions. See Owner’s Manual for complete details on system operation and limitations. Please remember to turn off EyeSight when going through a car wash.

2 Based on IHS Automotive, Polk U.S. Vehicles in Operation vs. New Vehicle Registrations in the Non-Luxury Compact CUV segment for MY 2004-2014 as of September 2014.

3 Ratings based on Insurance Institute for Highway Safety’s (IIHS’s) 40-mile-per-hour moderate overlap frontal crash test, 40-mile-per-hour small overlap frontal crash test, 31-mile-per-hour side-impact test, 20-mile-per-hour rear impact test, and roof-strength test. Top Safety Pick Plus rating requires optional EyeSight driver assist system. For more information, contact IIHS or visit their website at

4 Activation and required subscription sold separately. Includes one-year trial subscription. See your retailer for details.

5 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

6 2015 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit

7 Vehicle's projected resale value is specific to the 2015 model year. For more information, visit Kelley Blue Book's Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

8 Siri is a registered trademark of Apple Inc. Siri is available on iPhone 4s or later, iPad with Retina display, iPad mini, and iPod touch (5th generation) and requires Internet access. Siri may not be available in all languages or in all areas, and features may vary by area. Cellular data charges may apply. Some features may not be available for all countries or all areas.

9 iPhone and iTunes are registered trademarks of Apple Inc.

10 SiriusXM is a registered trademark of SiriusXM Satellite Radio, Inc.

11 Guaranteed Trade-In Program Value may not be combined with other offers. Customer must take delivery of a new previously untitled Subaru vehicle from a participating retailer inventory prior to vehicle's value expiration date. Only one trade-in offer per new Subaru vehicle purchased. The GTP Value is updated monthly and is available beginning after the first 12 months of ownership, for a total period of six years from the vehicle's original warranty start date. Vehicle values are based on the vehicle conforming to stated condition and mileage criteria found in the "Rules and Eligibility" section.

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