Subaru of America, Inc. moved beyond professional football’s big game on Sunday, February 6, 2011, by sponsoring Animal Planet’s “Puppy Bowl VII.” More than 116,000 dog owners signed up on www.subaru.com and the Subaru Facebook® site to get outdoors with their pets on Super Sunday for the Game Day Dog Walk Event. Those who signed up were named on www.subaru.com.
In addition, the Subaru “Dog Tested. Dog Approved.™” campaign features new commercial spots viewable on www.subaru.com and the Subaru YouTube channel. Along with the Game Day Dog Walk Event, this campaign highlights Subaru sponsorship of The American Society for the Prevention of Cruelty to Animals®.
Outback, WRX, and Forester brochures are now available in interactive, digital format at www.subaru.com. These dynamic product presentations include 360-degree views, videos, and interactive demonstrations.
The brochures build on environmentally friendly practices employed by Subaru. The electronic versions will reduce the company’s energy consumption, the use of paper and inks, and production waste.
- Subaru remains the only manufacturer recognized by the Insurance Institute for Highway Safety for having a 2011 Top Safety Pick winner in every vehicle class in which it competes. (Subaru had the same recognition for its 2010 models.)
- Forbes has named Subaru Legacy one of three of the safest cars on the road today. Limiting its choices to cars only, Forbes determined its list by considering the Insurance Institute of Highway Safety Top Safety Picks for 2011.
- Subaru of America has won the Automotive Lease Guide 2011 ALG Mainstream Brand Residual Value Award for the second year in a row. In addition, Legacy (Midsize Car category), Forester (Compact Utility Vehicle category), and Outback (Midsize Utility Vehicle category) won individual segment awards.
- Kbb.com named Subaru 2011 Best Resale Value: Brand; Subaru Impreza WRX 2011 Best Resale Value: Sports Car; Outback 2011 Best Resale Value: Wagon; plus, Outback one of the 2011 Best Resale Values: Top 10 Models.
- AutoWeek named Subaru WRX one of its Winter Warriors.