Subaru of America, Inc. (SOA) was honored with the Silver Award at the 2011 Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising. SOA won for the “Subaru Love Campaign,” which has the tagline, “Love. It’s What Makes a Subaru, a Subaru.” The award recognizes the understanding of how research can be used to create powerful campaigns.
Subaru is winning awards for its advertising campaigns. The Mediocrity campaign won a 2011 Webby Award and a Gold 2010 International Automotive Advertising Award (IAAA). Also recognized as winners by the IAAA were TV commercials Baby Driver, Hockey Mom, Where Did We Park?, Honeymoon, and Reunion.
Kiplinger’s Personal Finance magazine has given Subaru vehicles four top awards for 2011: The Subaru Impreza WRX Sedan was named the “Best Resale” Value for vehicles priced between $25,000 and $30,000. (Kiplinger’s projects the three-year resale value of the WRX to be 55 percent.) The Outback 2.5i LTD won “Best in Class” and “Best Resale” in the Wagons category. In addition, the Forester XT Premium was designated “Best in Class” for Small Crossovers.
IntelliChoice had given Subaru Outback the “2011 Best Overall Value of the Year Award” in the Crossover/Wagon category.
Seven dealers in Colorado participated in a regional “Subaru Saves Lives” campaign combating texting while driving. In early March, Colorado drivers who signed a contract pledging not to text while driving were provided with two complimentary Colorado Avalanche hockey tickets.
Have you seen the World’s Worst Weatherman in recent Subaru commercials? Poking gentle fun at the accuracy of weather forecasts, Subaru has launched a humorous campaign to make the point that a Subaru driver can call on the confidence, safety, and reliability of Subaru Symmetrical All-Wheel Drive to handle virtually any road (and weather) condition.
Find videos of the commercials at www.subaru.com/weather.