Subaru partner Greensgrow Farms of Philadelphia, Pennsylvania, held its first fall festival in early October. The festival included sampling harvest dishes, crafts, visiting the farmer's market, and children's activities. Coats collected for the local community by Every Day with Rachael Ray magazine filled the farm's 2010 Subaru Outback.
Subaru of America attempts to connect with current and prospective Subaru customers by reaching them through events, activities, and causes that fuel their passions. Sponsorships provide consumers with opportunities to interact with the Subaru brand and Subaru vehicles in a way that isn't possible through mass mediums.