Supporting Cancer Patients
For eight years, Subaru of America has partnered with The Leukemia & Lymphoma Society® (LLS). In June, more than 600 retailers provided warm blankets and handwritten messages of hope to cancer patients.
“Their courage is an inspiration to us all, and together with our retailers, we’re committed to showing our support with a measure of warmth and love from our Subaru family to theirs,” says Alan Bethke, Senior Vice President of Marketing at Subaru of America.
In addition, about two-thirds of select retailers donated specialty patient care kits, and nearly 30% supported LLS’s Patient Aid Program, which provides blood cancer patients with financial assistance for costs associated with treatment, such as transportation, food, housing and more.
To date, Subaru and our retailers across the country have supported nearly 300,000 cancer patients.
Granting Wishes for Children
Subaru of America partnered with Make-A-Wish® for a “Week of Wishes” in July to surprise children with critical illnesses across the country at local Subaru showrooms with wishes that Subaru retailers helped to grant. They included:
Quality Subaru in Wallingford, Connecticut, hosted a cheer-themed celebration to surprise Chloe, 12, who suffers from a blood disorder, after helping to grant her wish for a “cheer cave” basement makeover.
Garcia Subaru North in Albuquerque, New Mexico, surprised Alejandro, 13, who has a malignant brain tumor and is losing his vision, with his wish to go on a shopping spree. He arrived at a red-carpet surprise party before being whisked away in a limo for his shopping spree at a local mall.
Impacting the Lives of the Hungry and Unhoused
Following the conclusion of Subaru Loves to Help Month in February, the automaker and its nationwide network of retailers have donated more than 500,000 pairs of new socks and 100,000 warm blankets for adults and children experiencing homelessness.
Over 600 Subaru retailers personally delivered new pairs of socks – one of the most-requested items by shelters – to their community shelter partners.
In August, Meals on Wheels America presented Subaru of America with The Driving Force Award for being an exceptional partner committed to impacting the lives of homebound seniors. This was in recognition of 16 years of significant financial support and dedicated volunteer engagement at all organizational levels and through Subaru retailers across the country resulting in 4.3 million meals and friendly visits delivered to homebound seniors.
Adopting Classrooms in Camden, N.J.
In September, Subaru of America adopted all classrooms at high schools on the Camden High Campus in Camden, New Jersey, as part of the Subaru Loves Learning® initiative aimed at giving all students an equal opportunity at a quality education.
Achieved in partnership with AdoptAClassroom.org, the adoptions put funds in teachers’ hands to provide critical learning materials for students at Camden High School, Charles Brimm Medical Arts High School, Creative Arts Academy and Camden Big Picture Learning Academy.
“The heart of our Subaru Loves Learning initiative is showing support for the students in our communities, and here in our own Camden community we want every student to get the education that can help them achieve their dreams,” says Jeff Walters, President and Chief Operating Officer, Subaru of America.
As the largest corporate partner of AdoptAClassroom.org, Subaru and its retailers have supported more than 470,000 students nationwide through the Subaru Loves Learning initiative since 2021.
Turning Waste Into Art
Subaru of America and the Philadelphia Union revealed a “zero landfill” sculpture at Subaru Park in Chester, Pennsylvania, to commemorate its status as the first zero-landfill stadium in Major League Soccer. Since achieving the milestone in 2021, Subaru and the Union have diverted more than 1 million pounds of waste from landfills.
Over 12,000 pieces of recycled materials collected only from the park were upcycled to create the sculpture.
Helping Animals Find Loving Homes
In partnership with Subaru retailers and local shelters across the country, Subaru of America helped more than 47,000 shelter pets find homes in October last year during Subaru Loves Pets® month.
The retailers also donated more than $1.6 million to local shelter partners to help support the animals in their care. Since the beginning of the adoption campaign in 2019, Subaru and its retailers have supported the adoption of more than 100,000 shelter pets.