If you like your winter sports with a side of live music, tasty snacks and like-minded lovers of adventure, you’ll want to check out this year’s Subaru WinterFest celebrations starting in February.

An illustration of a Subaru Forester with snow-sports equipment on the roof and two dogs standing in front of the vehicle. In the background are snowcapped mountains and evergreen trees, and above the landscape is a Subaru WinterFest logo.

POWDR, which manages mountain resorts across the country, has partnered with Subaru again for WinterFest, an opportunity for thrill-seekers to meet experts in mountain sports and hang out with a cool group of people.

“For many people, the winter months actually mean spending more time outdoors enjoying a wide variety of activities with friends and families, and our canine friends too,” says Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “Our Subaru community looks forward to the return of WinterFest each year, which brings family-friendly activities to eight different ski resorts across the country.”

These eight mountain resorts provide some of the best skiing, snowboarding and hiking in the country, and WinterFest lays on the music with unique concerts presented by Harman Kardon®, provider of the premium audio options in Subaru vehicles.

WinterFest attendees are standing in front of a stage listening to music that a four-person band is playing. In the distance, snow covers the mountainside. Groups of evergreen trees are seen beyond the snow and the sky is a clear blue with a few scattered white clouds.

Concerts include performances from the Infamous Stringdusters, Lil Smokies, Tyler Bryant & the Shakedown, The Spazmatics, SunSquabi, Badfish, Big Gigantic and more.

For a sneak preview of what to expect at WinterFest, check out this video provided by Killington Resort in Vermont from last year’s event:

If you’re thinking about buying new gear or learning some new skills, these mountain resorts have you covered. Look for opportunities to demo gear from Nordica®, Arbor Collective®, Mammut®, Dynamic Wax® and Thule®.

And there are plenty of activities and opportunities to refuel between runs. The resorts have set up ski-inspired lawn games, warmup stations at the upgraded Solo Stove® hangout zones, and chef-inspired s’mores, Vafels and Alpine Start® coffee at the WinterFest Café.

Anyone’s welcome to attend WinterFest, but there’s a bonus for Subaru owners. The “Subaru Weekend Takeover” features special experiences for owners, such as exclusive mountain gondola rides, tram jam sessions and intimate backcountry concerts. Subaru owners also get VIP parking and special gifts – but get there early because Subaru fans are often first on the mountain.

The schedule for WinterFest 2023 begins at Killington in Vermont on February 11-12 and wraps up on April 15-16 at Mount Bachelor in Oregon.

Weekend Resort
February 11–12 Killington Mountain Resort, VT
February 25–26 Eldora Mountain Resort, CO
March 11–12 Copper Mountain Resort, CO
March 18 Woodward Park City, UT
March 24–26 Snowbird Ski Resort, UT
April 1–2 Sierra-at-Tahoe Resort, CA
April 8 Woodward @ Tahoe Resort, CA
April 15–16 Mt. Bachelor, OR

For more information on a Subaru WinterFest stop, click here and follow #SubaruWinterFest on social media.

A WinterFest participant uses the Recycling Center at WinterFest.
A Subaru Outback with a rooftop tent on display at WinterFest
A bin full of new socks with a sign that says Subaru Sock Drive
A band plays on stage during sunset at WinterFest.
A Subaru WinterFest participant pets a long-haired dachshund in the snow.
Subaru WinterFest participants and a geared-up golden retriever stand on a deck.
A huge crowd is gathered at Killington Mountain Resort in Vermont for Subaru WinterFest. Beyond the crowd, evergreen trees and a ski slope are visible.
Four Subaru WinterFest participants smile at the camera in front of a stage.