Schulte Subaru was founded in 1970 by Terry Schulte and continues as a vital part of the Sioux Falls community today through the leadership and passion of his son Mike Schulte. Their philosophy is simple: If you treat people right, the business will take care of itself.
Whether it’s by supporting 10,000 animals yearly at the Sioux Falls Area Humane Society with donations of $500,000 since 2014 or donating custom vehicles to help the B-Squad Dog Rescue team transport thousands of at-risk dogs, Schulte Subaru has been a true friend to animals in need.
Their generosity also extends to the Children’s Home Society of South Dakota, an organization offering shelter to children in abusive environments. Schulte Subaru has donated more than $125,000 over 10 years to the organization.
Schulte Subaru believes in helping on an individual level too. On one dangerously cold, minus-40-degree day, the retailer closed its store and sent the entire staff out to jump-start and rescue 125 frozen cars. What’s more, when a teen vandal caused extensive damage to vehicles in their lot, Mike Schulte didn’t press charges. Instead, he made every effort to help the young man and even gave him a job at Schulte Subaru.
The team at Schulte Subaru always takes care of its customers as well. They hold a fleet of over 100 loaner cars, and they’ve recently nearly tripled the size of their service facility, ensuring a great customer experience.
Mike Schulte’s beloved wife, Julie, truly embodied this spirit of kindness as a business model. Sadly, Julie unexpectedly died in September 2019, but Mike’s desire to continue her legacy has only grown stronger. Before her death, Julie told him, “Preach kindness. Do not forget to be kind.”
It’s a lesson that Mike Schulte and the whole team at Schulte Subaru carry with them every single day.
